Instagram CEO Adam Mosseri once again shot down the possibility of an iPad app (because who cares about the millions of iPad users out there, right?). It’s been 12 years since Instagram’s release — more than a decade without a companion iPad app — and we are tired†
Just think about it: How absurd is it that iPad users should either have to settle for an iPhone-sized Instagram app experience on their tablet or give in to browsing the platform with a web browser — like Marques Brownlee points out – in the year 2022†
Yes, we get these a lot. The group of people is still not big enough to be prioritized. We hope to get to it someday, but right now we are very busy with other things.
— Adam Mosseri (@mosseri) February 27, 2022
Mosseri’s most recent comment on the matter doesn’t even provoke anger anymore. He’s basically said the same thing over the years, which all adds up to a huge kick in the teeth for the iPad owners/Instagram users out there.
“The group of people is still not big enough to be prioritized,” Mosseri said on Twitter, citing the possibility of an iPad app for Instagram. “Hopefully someday, but right now we’re very busy with other things.”
According to market research firm IDC, Apple shipped 17.5 million iPads worldwide in the last quarter of 2021, and its iPads accounted for 34 percent of the global tablet market last year. Macs, on the other hand, didn’t see as many sales as iPads in the fourth quarter of 2021 — Apple shipped 7.6 million Macs during that time, notes IDC. iPhone sales still surpassed both by a significant margin, with IDC recording 84.9 million iPhone shipments in the last quarter of 2021.
In 2021, Apple reported that of the 1.6 billion active devices, more than 1 billion were iPhones. With sales continuing to outpace the rest of Apple’s hardware lineup and other smartphones, Mosseri apparently has enough reason to discount platforms with install bases as low as tens or hundreds of millions and ignore anyone who just wants to browse photos on their tablet. Mosseri only proves that point further in another tweet, where he lists Android — which currently has more than 3 billion active devices — as the largest platform serving Instagram. If so, Instagram has no problem skipping someone on iPad.
While using Instagram on an iPad may seem strange, it’s the same idea as using the app on your computer or laptop; you’re not there to take pictures, you’re there to browse on a bigger screen so you don’t have to strain to see every detail in someone’s photo or video. Like it is, Mosseri belt an Instagram app for iPad called a “finally feature,” which it categorizes alongside other dreamed-up features like dark mode, scheduled posts, and the ability to delete a single photo from a carousel — let that sink in. Maybe in 2023, he will decide it is And last but not least time for Instagram to pull itself together and just create an iPad-optimized app.