Niantic acquires 8th Wall, ‘biggest acquisition to date’

Niantic acquires 8th Wall, a company that helps developers create web-based augmented reality apps, which it claims is its “biggest acquisition to date.” The acquisition will boost Niantic’s Lightship developer platform and help developers “realize their visions for AR in the real world,” Niantic’s Brian McClendon said in a blog post. (The company is a big fan of the term “real-world metaverse.”) The terms of the deal were not disclosed, and when asked, Niantic spokesman Jen Stratton said the details were confidential.

Niantic, the developer of the hugely popular pokemon gohas continued to push AR, most recently with a Pikmintheme app. But the company has had some misses as it closed both Catan: Settlers and a Harry Potterthemed AR game. But given the acquisition announced Thursday, it appears Niantic still believes in the potential of augmented reality apps and is committed to making it easier for developers to create them.

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