Zoom makes it easy to join your meeting directly on Twitch. to connect

Zoom announced Wednesday that it is making it easier to livestream your meeting or webinar to Twitch by adding native streaming service integration to the app. After linking your Zoom and Twitch accounts, you can start broadcasting your meeting in just a few clicks.

Zoom says the feature aims to streamline “the process of sharing content within” communities, which certainly sounds like it expects it to be used for things like corporate webinars. However, there are many use cases I can think of for this sort of thing – it would be an easy option for people who want to do a live podcast, share a sermon, or make something like a town hall meeting publicly available. Or hey, just stream your 8AM standup if you’re really excited to share with the world what you’re working on (although you’ll probably want to check company policies to make sure that’s okay).

The Live on Twitch button in Zoom is quite user-friendly compared to the other ways to broadcast a meeting to the service.

To be clear, it’s not like it was previously impossible to stream a Zoom meeting to Twitch. Zoom supports streaming to other platforms like Facebook and YouTube and would let you add a custom streaming service – so technically you could have streamed to Twitch by adding your streaming URL and key. You could also have set up OBS and used it to stream a meeting, but either option would have been more complicated than the new process, which just requires you to click a “Live on Twitch” button and log into the service.

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