Spotify is closing its fund for creating live audio apps without much ado, the company told applicants in an email Monday. Greenroom (now called Spotify Live) launched last June as a Clubhouse competitor, where users stream live conversations with celebrities, influencers and other creators. The fund, announced in conjunction with the live audio app, was intended to lure creators through weekly payouts based on performance.
In an email obtained by The edgeSpotify tells people who had registered with the fund that the program would not go ahead. “We plan to move to other live creator initiatives,” the company wrote. Spotify offered no explanation for the change of plans and did not immediately respond officially to a request for comment.
It’s not clear if the fund was ever officially launched or if anyone was paid through. As noted by Pod news, the webpage said registration was open for participation and payments would begin “later this summer” in June 2021. But earlier this month, the same page promised that payments would begin in 2022, suggesting that the payouts hadn’t started yet, according to the Wayback Machine. The company did not respond to questions about how much it paid creators through the fund.
While the Creators Fund no longer exists, Spotify continues to invest in live audio and has made it more accessible to listeners. On April 12, the company announced the name change from Greenroom to Spotify Live, while rolling out the live streaming feature in the Spotify app (in addition to having a standalone app). A range of exclusive programming includes shows with celebrities such as Hasan Minhaj, Swedish House Mafia and DJ Akademiks.