Amazon’s annual shopping event, Amazon Prime Day, officially begins on Tuesday, July 12 at 3 a.m. ET and continues through Wednesday, July 13, the company announced today. We knew it would be July, thanks to a previous earnings call, but now Amazon Prime subscribers know when to set their clocks.
This year’s Prime Day is a few weeks later than last year, but it maintains daylight saving time, unlike during the peak of the pandemic in 2020, when Amazon postponed the event until October. And if you’re in the market for toys, tech, housewares, or anything else, now might be one of the best times to save money outside of the Black Friday/Cyber Monday shopping season. It’s almost a guarantee that we’ll see some of the lowest prices yet on Amazon’s own products, as well as discounts on a range of other tech. Early deals start on June 21, when Amazon is offering up to 55 percent off a range of Amazon devices, including the latest Kindle Paperwhite, the fourth-generation Echo Dot, and a number of other Amazon devices.
Amazon hasn’t given exact details on what will be offered, but it did say the 48-hour sale will offer “the lowest prices ever” on select products from Beats, Bose, Sony, iRobot and a number of other well-known brands. However, if recent years are any indication, we can expect many of the deals to take the form of robot vacuums, noise-canceling headphones and 4K TVs, as well as other types of electronics. Amazon also offers a wealth of additional promotions during Prime Day, including free games through Prime Gaming, discounts on services like Amazon Music Unlimited, and more.
Despite the positive fanfare surrounding the event, Prime Day comes at a turbulent time for the company. Since the massive influx of online shopping during the pandemic and during the Prime Day and holiday season of 2021, there have been numerous reports of the appalling working conditions faced by Amazon warehouse workers and delivery drivers. Now, the Amazon Labor Union (ALU) is working to unionize more warehouses as Amazon faces increasing scrutiny from the New York state government over its treatment of workers.
The harsh reality is that while Prime Day will certainly bring a deluge of deals and discounts, it will also increase the workload for warehouse workers and delivery drivers, who have been known to skip breaks to meet quotas. We’ll just have to wait and see if this year is any different, especially as New York gets closer to cracking Amazon’s production quotas.
Update June 15, 1:47 AM ET: Updated with additional information on the specific deals Amazon plans to offer, as well as the various promotions it will run.